Working in these areas since 1991, Stijn Vermeulen (40) is an expert in Performance Management in terms of both vendors and product offerings and the practical project implementation of these technologies. Stijn has a Commercial Engineer in Management Informatics- degree (KULeuven, Belgium) and an MBA in Applied Marketing (Institut d'Administration des Entreprises, Aix-en-Provence, France).
In 1994, he introduced Business Intelligence technology at the Marketing & Sales departments of Henkel Benelux. After 2 years, he was called to the Corporate Headquarters in Germany to head the international Marketing & Sales Data warehouse-project of Henkel Group. After having gained experience in business development of Business Intelligence technology at Gentia Software, he joined start-up Norkom Technologies in 1998 as first employee outside Ireland. Stijn served as Regional Director at this leading Analytical CRM company.
In June 2001, Stijn joined Cognos as Managing Director Belgium & Luxembourg. During his 5 years at Cognos Belux, Stijn doubled revenues from 8 million € to 16 million €, the team grew from 15 to about 40 people. In May 2006, Stijn left Cognos for a sabbatical of 8 months, following which he co-founded element61, where he focuses on business development, marketing & general management, next to delivering strategic consulting & senior management coaching.
Founded in March 2007, element61 is the thought-leading Performance Management and Business Intelligence consulting company in the Belgian marketplace. element61 has the ambition to bring together the most experienced team in Performance Management. In less than 2 years, the company has grown to 25 senior consultants with -in average- 8.5 years of experience in PM & BI, serving over 25 blue chip customers and attaining over 2.400.000 € annual revenues in 2008.
Stijn's focus areas are Performance Management Roadmaps & Architecture, as part of broader ICT roadmaps, and Performance Management software vendor roadmaps as vendors integrate their PM solution suites.